A slow fashion brand creating the best outdoor apparel around town. Quickly expanding across the country from New York, New York to Fairbanks, Alaska.

Hey, my name is Emma Kerbelis and I’m the owner of Honeydew Co. I started the company back in 2020 during the pandemic. It started as a crochet business but quickly transformed into an outdoor appeal brand when I moved up to Marquette, MI. If you’ve ever been to the Upper Peninsula of Michigan you understand how intense the winters can be, so making hats, ski hoods, and fleeces became a must.